Best Smartwatch for Women in 2024 - Designers Picks

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Written By:

The OD Team


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Up until recently, most brands focused on making their watches chunkier with thick straps and nerdy clock faces. Even some fitness trackers looked like kids’ toys with plastic bracelets.

However, with some fashion brands like Fossil and Skagen introducing feminine smartwatches to the market, larger tech-oriented brands started paying attention to their female customers and added more colorful and lighter designs. Thankfully we ended up with a variety of options that blend functionality with style for fashion-conscious ladies.

For all the ladies out there, you don’t have to dig into the unisex section or resort to men’s watches anymore. That’s because we’ve gathered the best smartwatches for women that you’ll feel comfortable wearing on a regular basis. So, let’s get started!

7 Best Smartwatches for Women in 2024

If the last two options look a bit geeky for your taste, then you’re going to fall in love with this model. We all know Fossil prioritizes fashion over functionality. However, The 5th generation of Julianna boasts the right balance with its stunning design, smooth performance, good battery life, and accurate GPS and heart rate monitor.

This gorgeous round-faced watch comes with a case size of 44 millimeters and a 22-millimeter leather strap to fit the ladies’ hands. It offers many watch faces and comes in many feminine colors that compliment silver and gold jewelry.

The design is a bit chunky, so it suits women who like wearing big flashy watches, and the straps are interchangeable so that you can dress the watch up for work or use a silicone strap for exercising.

Apart from the aesthetics, this stunning piece of tech sports an always-on touch screen, 24-hour battery, and 8 GB of internal storage, which is larger than that of Galaxy Watch Active 2.

In addition to the possibility of downloading apps and songs, the model enables you to text and interact with notifications. You can even do that using your voice thanks to the Google Assistant app, which allows you to complete various tasks through voice commands. It’s arguably even better than Apple’s Siri and Samsung’s Bixi.

Furthermore, it allows you to manage your payments and track your workout with Google Fit. Besides the integrated GPS, the watch has an accurate heart rate tracker and sleep monitor to set sleep goals. It also holds a waterproof rating of 3ATM, which means it’s safe to shower with, but it’d be better to take it off before swimming.

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Looking for a smartwatch that’s equally as impressive as Apple Series 6 but for Android users as well? Well, Galaxy Watch Active 2 offers a longer battery life, solid fitness features, fast communication, trendy design, and above all, the best bang for our buck.

Unlike the previous model, this smartwatch comes with a round case that can be 40 or 44 millimeters in size. The swappable 22-millimeter nylon band is sweat-resistant and comes in beautiful finishes that include black, silver, gold, pink gold, and black silver. All five models are stylish, lightweight, and sturdy thanks to their aluminum construction.

Apart from these attractive colors, the watch accepts third-party straps for more customization and offers plenty of watch faces to set a new style for every outfit in your closet.

Samsung beats Apple with a battery that lasts for 3-5 days on a two-hour charge. Forget about charging your smartwatch overnight and wear it to bed to benefit from its precise sleep and stress trackers.

Unlike sleep trackers on cheaper models, this one does a splendid job breaking down your sleep into four stages to understand your sleep cycle. It also tracks your menstrual cycle.

Speaking of trackers, this watch tracks 39 types of activities and provides you with insights on your pace and heart rate all the way. The heart rate monitor is so smart and accurate that it automatically alerts you if a high or low rate is detected, and there is GPS to track your routes.

The model has a waterproof rating of 5ATM, which means you can wear it to the shower or take it to the pool to let it track your laps. However, it’s not only for sports! In fact, you can use it to text while in a meeting, view your apps’ notifications and respond to your phone calls.

All of that is made easier thanks to its large, clear touch screen that’s easy to view even under the sunlight. What’s more, the watch supports Bixi or Alexa’s voice command and allows you to manage your payments through the watch using Samsung Pay. However, be aware that this feature is disabled when the watch is paired with an iOS phone.

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There is a reason Apple has been occupying the first place in the smartwatches market for years. Apart from being the watch of the era, Apple Series 6 is like a big bag of surprises, and although it’s sold as a unisex model, it packs lots of female-oriented features.

Our top choice comes in two different sizes to fit big and small wrists. You can choose either the 40- or 44-millimeter case paired with the sleek 34-millimeter strap. The whole design is simple and comes in five brushed aluminum finishes to choose from. Besides, it offers endless ways of personalization through the swappable bands and infinite watch faces.

Below this practical yet stylish look, the watch packs tons of high-tech features. The highlight of them is the always-on display that shows the time and continuously without the need for tapping on the screen. And as expected from Apple, the intuitive and straightforward interface complements the large screen and makes navigating the menus a breeze.

An improvement from the last edition is the faster processor and 2.5 times brighter touch screen that allows you to view your digital life under the harshest sun.

For hardcore athletes and fitness enthusiasts, the watch incorporates outstanding fitness features starting from stand-alone GPS and activity tracker and ending with 50-meter water resistance and advanced blood oxygen sensor. It even has a built-in compass and a fall detector that alerts an emergency contact if you fall.

The ECG app is super-accurate and even approved by the FDA (Food and Drug Administration). Moreover, there’s a cycle tracking app to track your menstrual cycle and fertile window.

Want to pay for your coffee without having your phone or wallet on you? The watch supports Apple Pay for easy mobile payments. Want to listen to music on the go? You can stream songs by Apple Music Library.

Besides, it sports 32 GB of storage, which means you can download as many apps and songs as you want. And of course, easy communication through calls and texts is guaranteed.

Sadly, the watch works only with iOS devices and sports a battery that lasts for up to 18 hours, which isn’t long enough when compared to other models with similar capabilities. Furthermore, it’s a bit expensive, but if you can spare the expenses, the watch is undoubtedly a bargain!

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Falster 3 is one of the most stylish smartwatches on the market if you’re into minimalistic and practical designs. With no features lacking, this model makes a good choice for women looking for functionality, durability, and unmatched performance.

This beautifully designed smartwatch with its round face and eight different colors gives a sharp and sleek look that’ll complement your outfits and diversify your look.

The unbeatable case is made from stainless steel and measures 42 millimeters. The 22-millimeter strap is made from either metallic mesh or leather so that you can choose the shape that blends with your wrist shape and tone.

Featuring a clear touch screen along with side buttons and a rotating crown, the watch is super easy to navigate. It connects seamlessly with Android and iOS devices, though it offers better functionality with the former.

Features like built-in GPS, waterproofness, and fitness trackers are all present and offer ultra-smooth performance and accurate results. As for the battery, it lasts for two days or more depending on your usage and the amount of switched-on features.

One of the best qualities of this model is its high-quality speaker and microphone. Using Google Assistant services, you can send or request a payment, set the alarm, make a phone call, and send a message, all without using your hands. And while this feature is present in other models, it’s portrayed perfectly in this model that you’ll feel like you’re part of a Sci-Fi movie.

Finally, you get 4 GB of internal storage to stock your favorite music and photos. Moreover, it allows you to manage your payments by Google Pay.

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This is an unusual choice on our list that’s not all regular and not all smart. Vivomove Style is a smartwatch in disguise that sports a standard watch face with real watch hands together with unique features such as a fitness tracker, hidden touch screen, and smart notifications.

In terms of appearance, the model is sleek, classic, and would make you stand out wherever you go. It has a round 42-millimeter aluminum case connected to silicon or woven nylon band that measures 20 millimeters. The whole watch is lightweight, though a bit bulky, and comes in 14 different finishes.

Although the look is very subtle, it packs lots of features inside. It incorporates a readable time-showing display that turns into a touch screen with a tap by your finger. The watch hands move away dynamically and information from the smart features are shown.

These features include a full fitness tracker that counts your steps and calories. Moreover, it tracks your oxygen level, respiration, heart rate, menstrual cycle, stress, sleep, hydration level, and many other functions.

As expected from a smartwatch, it provides you with notifications from your smartphone and allows you to pay for your purchases by Garmin Pay. Although it lacks its own GPS, you can pair it with your phone’s navigation system to track your routes.

On top of that, the model is waterproof and offers a battery that survives for more than five days on one charge, which is the longest on our list.

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Infatuated by Apple Series 5 but want a model that’s a bit kinder to your bank account and works with Android as well as iOS? Well, Fitbit Versa 2 may as well be mistaken as an Apple Watch with its top-notch tracking and smart notification features but at a fraction of the price.

Coming in six plain colors and a design that’s nearly similar to Apple’s aesthetics, this amazing piece of tech looks great on any wrist and with any outfit. The 23-millimeter strap is slim and elegant, and the high-quality AMOLED touch screen is fit in a 41-millimeter case made of rugged and durable metal with smooth edges.

In addition to the elegant looks, the watch boasts excellent heart rate and fitness tracking features. It tracks 15 types of workouts besides the steps taken and calories burnt. It’s also waterproof for up to 50 meters, so it’s safe for showering, swimming, and snorkeling.

Regarding connectivity, Versa 2 is compatible with both platforms and allows you to receive and reply to messages and texts. Not only that, but it also has a built-in mic that allows you to communicate with the watch through Alexa. However, it lacks a speaker, so you’ll have to use separate headphones.

Add all these fantastic qualities to the 5-day battery and you have a state-of-the-art smartwatch that’ll be in your service in all situations.

Overall, it’s not an Apple Watch but a good option at an excellent price. If we’re picky, we wish it had its own GPS to complement its fitness features instead of relying on the smartphone’s navigation system. Moreover, although it has a Spotify app, it doesn’t allow you to sync your offline playlists, which is something they need to improve.

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Micheal Kors is a brand similar to Fossil in a sense and produces great accessory smartwatches with simple smart functions. If all the previous models seem to be overkill to you, then Access Sofie will be your best choice of a flashy feminine watch.

The model brings style and quality in a 41-millimeter stainless steel case and 18-millimeter strand. The model comes in three finishes that revolve around pink and gold. The display is surrounded by dazzling crystals, making it a chic choice for fashionistas who want to keep connected without compromising classiness.

It operates on Wear OS and offers the essential notification functions. However, only Android users can reply to texts. Smooth performance is guaranteed thanks to its intuitive interface, and it provides 4 GB of internal storage to use for other apps and media storage.

Customization is made possible by the interchangeable bands and multiple watch faces. On top of that, it comes with a battery that lasts all day.

In terms of activity tracking, it’s not the ideal choice for hardcore athletes. Still, it works just fine for women looking for a reliable activity tracker for the basic stuff like counting steps and calories. Nevertheless, it lacks a heart rate monitor and has water-resistance of 1 bar, which means it’s protected from water splashes but shouldn’t be worn while showering or swimming.

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Smartwatches for Women - Buying Guide

You’ve got more choice than ever when it comes to picking a new smartwatch. Yes, style is essential, but if you’re choosing a smartwatch rather than a regular watch, then you’re looking forward to more than fashion. 

We know that sifting through the specs and features can be overwhelming. But we’re not leaving you at this point. We’re here to simplify it for you, so continue reading to know what you should expect from your next smart gadget. 

Features to Look for in Smartwatches for Women

Size and Personalization

Before we jump into the technical stuff, you should know you’ll wear this watch all day long with different attires on various occasions. So, you’ll want to pick a comfortable one that matches your wrist size and sense of fashion.

Always check the strap’s size and the case’s dimensions before you make the purchase. Make sure it won’t be too bulky on your wrist, not to ruin your whole look. Plus, look for models that offer swappable straps. This way, you’ll have the chance to personalize your device according to your taste.


A smartwatch is supposed to serve as a companion or an extension to your smartphone. Thus, make sure it’s compatible with your device’s operating system. 

For instance, Apple watches work only with iOS devices while Samsung Tizen Galaxy watches sync with Android or iOS phones, though they work more smoothly with Samsung devices. Fitbit and Google Wear OS are compatible with both platforms, but you might find some features blocked when they’re paired with iPhone.


There are many aspects to consider when it comes to the display. First, decide whether you want a colorful LCD display or a black-and-white screen. A colorful display allows you to view apps and photos with vibrant colors while the other ensures a longer battery life.

Second, choose whether you’d like to navigate your watch’s menus using a touchscreen or by bezels and side buttons. Naturally, the former option is pricier and boasts a nerdier look.

On the other hand, the latter looks more like a regular watch. This will be a better option for the ladies looking for a hidden smartwatch in the form of a classic timepiece in order not to attract much attention to their wrists. 


Similar to your smartphone, you want your smartwatch to stay on as long as technically possible. Depending on the watch’s features and display quality, battery life differs. 

Feature-packed devices with big colorful screens tend to last a day or two at most before they demand a recharge. Others with more basic functions and lower quality displays can last for weeks on one charge.

Generally, most people prefer a smartwatch under $100 but we suggest that you aim for the longest battery life you can get. Also, if you’re always on the go or travel a lot, you might find models that use wireless charging more convenient. Instead of looking for a power source or having to sit next to an outlet, you can lay your device on a charging puck beside you. 

GPS and Tracking

Nearly all smartwatches now come with fitness tracking features. Some have more monitoring functions and provide more accurate results. Of course, these tend to be on the heftier side of the price range. On the other hand, cheaper smartwatches only provide basic pedometers for tracking steps.

If you’re planning on using your watch mostly in the gym or to track your workout, opt for models that focus more on monitoring features than notification functions. GPS is also an attractive feature if you want to track your distance and pace when cycling or running outdoors.

Notifications and NFC

Lastly, if you want to make phone calls, view texts, or check app notifications right from your wrist, opt for models that offer app alerts and call-answering capabilities. 

Smartwatches that come with NFC chips enable you to use them to pay for stuff without having to reach for your wallet. Just be aware that different brands use different payment systems, so make sure you’re okay with the one you’re choosing.

Final Verdict

Well, there you are! You’re now up to date on the latest best smartwatches for women that’ll provide you with more functionality, complement your outfits, and make all eyes stare at your wrist.

We’re sure you can’t go wrong with any of these, especially with our personal favorite: Apple Watch Series 6. There’s nothing that this watch can’t do. It guarantees you a female-friendly fit, stylish design, top-notch fitness features, always-on display, and perfect all-around performance.

If you’re more of an Android fan, Samsung Galaxy Active 2 will be a better choice for you. Besides its stunning technology and smooth features, you get a longer battery life and more versatility at a much lower price. Finally, we recommend Fossil Julianna for fashionistas who like a flashy watch that packs lots of punch.

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